Assistant Director of Social Media (Social Media Specialist), Office of Student Life Marketing
Indiana University

Department

OFFICE OF STUDENT LIFE ADMIN (BL-DSAA-IUBLA)

Department Information

The Office of Student Life is focused on building a strong foundation to ensure every student's Indiana University experience is positive, safe, healthy, and meaningful. The Office of Student Life staff and multiple departments aim to help students navigate their time at IU, providing the tools they need to be successful in school and after graduation. Students are our priority, and their health, safety, and overall well-being are our core mission.

Student Life Marketing is responsible for strategizing, creating, implementing, and assessing the marketing and communications efforts for the Office of Student Life and the 27 departments within it. This team creates integrated marketing communications through digital and print campaigns, photography, video, writing, social media, and more.

Job Summary

We are seeking a marketing leader to oversee social media strategies and visual storytelling for key accounts within the Office of Student Life at IU Bloomington. This role serves as a primary communicator, using creative content across platforms to highlight services, events, and initiatives from Student Life's 27 departments.

Department-Specific Responsibilities

• Strategizes, plans, posts, and assesses various posts and videos across several social media platforms based on project requests, each account's offerings and features, and other relevant information based on the cycle of the school year.
• Works with other members of the team to ensure communications connect with what others create (designs, communications, photography, video, etc.) to implement the very best work that meets Student Life's goals.
• Leads a full-time Photographer who also supports Student Life's communications efforts.
• Leads a small team of student social media coordinators who help advance our social media efforts.
• Determines the frequency and post type for each campaign and social media initiative.
• Monitors activity, comments, inboxes, and more to provide timely responses to provide quality customer service from various social media channels.
• Connects with University-level social media team to collaborate, amplify, and advance our social media efforts.
• Responsible for running social media accounts for several departments as well as provides consultation to additional departments
• Produces monthly, quarterly, and annual social media/communications reports.

General Responsibilities

• Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences.
• Independently corrects basic and complex grammar, spelling, punctuation, formatting, and syntax errors and performs edits that improve overall writing quality of communications and ensure alignment with university mission, strategies, objectives, and brand guidelines.
• Evaluates effectiveness of social media on a variety of metrics, such as changes in website traffic, attendance at social media marketed events, and engagement by platform, audience, and type of post.
• Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives.
• Ensures alignment with university mission, strategies, objectives, and brand guidelines across all social media platforms and content.
• Researches industry social media trends and reports findings to manager; may make recommendations for operational efficiency.
• May provide organizational training on social media methodology and strategy.
• May provide guidance to Social Media Assistants or lower-level Social Media Specialists.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in English, communications, journalism, public relations, or related field

WORK EXPERIENCE

Required

• 5 years in relevant field

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure
• Possesses a high degree of initiative
• Ability to influence internal and/or external constituents

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Additional Information

Bloomington is not just a place to work it's a place to live, thrive, and enjoy life. To learn more about what makes this town so special, click here.

Work Location

This is an in-person position

Bloomington, Indiana

Advertised Salary

$65,000- $75,000 annually, based on education and experience.

Work Hours

This is a full time, exempt position.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification

Career Level: Advanced

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Social Media

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

Contact Us

Request Support
Telephone: 812-856-1234

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