Bilingual Multicultural Outreach Specialist
Centralia College

Job Title: Bilingual Multicultural Outreach Specialist
Location: Centralia College
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 14377
About Us

Centralia College is on a 30-acre campus of modern buildings set among walking paths, lawns, and native plantings just a few blocks from the heart of Centralia, Washington. The college has served students in the Lewis County region since 1925 and is the oldest continuously operating community college in Washington State. The city of Centralia is a historic railroad and river shipping hub with a vibrant downtown and railway station.

As a comprehensive community college, Centralia College offers academic transfer and workforce programs, as well as adult basic education, English as a Second Language (ESL), and personal enrichment classes. The college also offers five Bachelor of Applied Science degrees.

In addition to the main campus in Centralia, Centralia College East in Morton is a smaller site that serves the needs of students in east Lewis County. Centralia College is committed to the success of all students, and thus also provides educational programs at two corrections centers in southwest Washington and one juvenile facility. In total, the college serves more than 4,800 students annually. For nearly 100 years, several generations of Lewis County residents have looked to Centralia College for their education and training needs.

Centralia College is committed to student success, academic excellence, and enhancing and supporting our diverse community in an inclusive and equitable learning environment. We encourage applicants with demonstrated experience collaborating with, and serving, people from a wide range of backgrounds.

For more information on Centralia College and the Centralia area, call 360-736-9391 or visit www.centralia.edu.

Job Description

Reporting to the Dean of Student Success and Retention, the Bilingual Multicultural Outreach Specialist will provide student recruitment and outreach services in both English and Spanish to prospective students. This position's focus will be on building community networks by attending community events, engaging with community members, partnering with campus departments for recruitment events in order to increase access and equity for enrollment at Centralia College. Assisting students through the admissions and intake process will be an additional responsibility for this position. Specific populations this position will be focused on Latinx community members without a college certificate or degree and other traditionally underrepresented popuReporting to the Dean of Student Success and Retention, the Bilingual Multicultural Outreach Specialist will provide student recruitment and outreach services in both English and Spanish to prospective students. This position's focus will be on building community networks by attending community events, engaging with community members, partnering with campus departments for recruitment events in order to increase access and equity for enrollment at Centralia College. Assisting students through the admissions and intake process will be an additional responsibility for this position. Specific populations this position will be focused on Latinx community members without a college certificate or degree and other traditionally underrepresented populations.

This is a full time, exempt position with activities at Centralia College, as well as participation at college, K-12 and community events. This position requires regularly working evening, weekend, and split schedules throughout the year. Travel is required. This position also requires multilingual skills in English and Spanish, including ability to read, write, and speak in Spanish at advanced/fluent speaker and writing levels.

Duties and Responsibilities

Principal Accountabilities:

• Attend college, community, career and industry fairs and other community outreach events as a Centralia College representative;

• Develop and establish relationships with community members and attend meetings and events that may be attended by prospective students and/or their families;

• Promote and market Centralia College programs to community partners in English and Spanish;

• Regularly communicate with and visit community sites to cultivate non-traditional recruitment pathways;

• Work closely with community partners to enhance communication and recruitment activities, and promote access for students;

• Work closely with AD and other departments for translating documents.

• Work cooperatively with partner agencies, community organizations, institutions, councils and businesses to recruit students, facilitate student referrals and enrollment, and develop processes to facilitate communication and student success;

• Work closely with Financial Aid, Navigators, and Enrollment Services to ensure appropriate referrals and coordinated support of entering students.

Outreach and Admissions:

• Coordinate community outreach efforts and recruitment of students, including Latinx, non-traditional students and underrepresented populations;

• Act as a first point of contact to facilitate the recruitment and enrollment of students; providing customer service and college information in both English and Spanish;

• Coordinate community education events focused on targeted populations, provided in English and Spanish (examples may include college information sessions, academic program information sessions, or hosting campus events for a specific group of students.)

• Work with the Financial Aid Department to aid with student assistance.

Communications and Marketing:

• In collaboration with the Director of Recruitment and Dual Credit Programs and the Marketing team, review, translate and update recruitment marketing campaigns including website, view piece, and other marketing materials to provide engaging, accurate, clear and interesting content to potential students in both English and Spanish

• Utilize a Customer Relations Management (CRM) system using a mix of personalization and multi-channel communication options in both English and Spanish, including e-mail, SMS text, chat, social media, and event management;

• Assist in the development of information collection relevant to this population, this may include form development, report development, and building recruitment outreach campaigns for prospects and inquiries in both English and Spanish;

• Participate in targeted marketing campaigns and lead generation activities.

Other special projects and duties

• Perform other special projects and related duties as assigned.

Knowledge:

• Social, cultural, and economic factors affecting the Latinx community;

• Target communities and community services;

• Race and equity issues;

Skills:

• Excellent interpersonal and customer service skills;

• Creative and entrepreneurial in identifying new tactics for lead generation;

• Strong multilingual skills including ability to read, write and speak in Spanish at an advanced/native speaker level;

• Microsoft Office Suite applications including Word, Excel, Outlook, PowerPoint, or related programs;

• Strong project management skills;

• Ability to apply sound judgment to a variety of problems within the workplace.

Ability to:

• Promote and model appropriate workplace behavior with culturally diverse populations;

• Work effectively in a diverse, dynamic and fast paced workplace;

• Interpret community college regulations and maintain compliance with the rules;

• Present information to individuals and large groups orally and in writing in both English and Spanish;

• Effectively collaborate with internal and external colleagues;

• Promote an unbiased, open forum for the safe exchange of ideas and learning opportunities;

• Utilize technology to efficiently reach customer base and communicate with community partners, students, and colleagues;

• Research local organizations and conduct appropriate outreach to increase and strengthen community partnerships, especially LatinX and underserved access to higher education pathways;
  Research local organizations and conduct appropriate outreach to increase and strengthen community partnerships, especially LatinX and underserved access to higher education pathways;

• Work both independently and collaboratively.
  
  

Qualifications

• Bachelor's Degree, equivalent education or higher OR minimum of two (2) years of experience working with students in higher education or social service delivery setting OR equivalent combination of education and experience;

• Experience in sales or marketing or facilitating or teaching workshops, seminars and/or presentations;

• Experience working with diverse populations;

• Multilingual in English and Spanish, including ability to read, write, and speak in Spanish at an advanced/fluent speaker level.

Preferred Qualifications

• At least two (2) years of experience in providing coordination of events or in student recruitment;

• Experience in professional, technical student guidance, career guidance, financial aid, educational planning and/or admissions in a technical, community or other college setting;

• Experience in developing marketing materials and electronic email or social media campaigns;

• Demonstrated event coordination experience;

• Experience working with diverse populations of students, clients, and community and business partnerships in an educational setting;

• Experience creating partnerships or acting as a liaison for an organization.

Conditions of Employment

This is a twelve (12) month per year, full-time professional technical overtime eligible exempt position. The salary is $48,450 - 51,400 (DOQ/DOE) annually depending on the qualifications and experience of the successful candidate. The state of Washington provides a comprehensive benefits package for state employees. The position may participate in the TIAA/CREF retirement system.

DEADLINE: The screening committee will begin their first review on November 4, 2024. Position is open until filled.

Compensation

Annual Salary: $48,450 - 51,400 (DOQ/DOE)

Application Process

Interested candidates may apply by submitting the following items:

• Online Application

• Cover Letter that addresses your interest in the position and ability to perform the responsibilities described in this announcement.

• Detailed résumé of all educational and professional experience that demonstrates how you meet the qualifications.

• List of at least three professional references with contact information. References are typically contacted after interviews.

Eligibility to Work

If you are hired, you will need proof of identity, and documentation of U.S. citizenship or legal authorization to work.

Background Check

Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.

EEO Statement

Centralia College has a strong institutional commitment to the principles of diversity in all areas. In that spirit, we strongly urge all qualified applicants, especially people of color, persons of disability, women, and disabled and Vietnam era veterans, to apply. Centralia College is an Equal Opportunity employer.

It is the policy of Centralia College to assure equal employment opportunity and non-discrimination on the basis of race or ethnicity, creed, color, national origin, sex, marital status, sexual orientation, age (over 40), religion, the presence of any sensory, mental, or physical disability, or status as a disabled or Vietnam-era veteran.

Centralia College does not discriminate in admission or access to, or treatment or employment in, its programs or activities. Designated Title II, VI, VII, IX, Section 504, ADA compliance officer: Vice President for Human Resources and Equity, Hanson Hall Room 101, Centralia College, 600 Centralia College Blvd, Centralia WA 98531-4099, (360)623-8943.

The Human Resources Office is accessible for persons with disabilities. Those who need disability accommodation in the application/employment process, please call (360)623-8943.

Jeanne Clery Statement

Notice of Availability of Annual Security Report-Centralia College's Annual Crime/Security Report is available here, containing mandated information about current campus policies concerning safety and security issues, required statistics, and other related information. To obtain a paper copy of the report, please call 360-623-8947.

Title IX Statement

Centralia College is compliant with Title IX best practices. For more information visit, Title IX.

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