Director, Product & Marketing Strategy
Value Plastics, Inc.

Nordson Medical, a global leader in Interventional Solutions, Fluid Components, and Surgical Solutions, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.

Summary of the role

As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.

Job Summary

The Director, Product & Marketing Strategy is part of the Fluid Components Division of Nordson Medical, based in Loveland, CO (or St. Petersburg, FL). In this role, you will successfully lead marketing including strategy and growth initiatives for the division globally. This includes key business processes such as developing the strategic plan, with strategic discipline of the NBS Next growth framework as the foundation, to identify and prioritize new business initiatives.

The Director, Product & Marketing Strategy will ensure the business develops and executes an effective business strategy with the focus on growth, which includes market analysis, branding and communication, product management, and market and competitor analysis. Responsibilities include the Product Innovation road map and identifying new applications and markets in strategic growth segments. Critical to the role, this leader is responsible for developing and empowering the marketing team, retaining and developing diverse talent and maintaining an innovative, inclusive and collaborative culture. The Director of Strategic Marketing will also provide management oversight for setting global marketing business priorities, establishing stretch goals, overseeing development and execution of action plans to achieve, deploying resources optimally to drive results and lead new efforts focused on creating and optimizing go-to-market strategies and plans.

Essential Job Duties and Responsibilities

• Support the development of the strategic planning process, including the analysis and prioritization of potential initiatives for growth, including marketing strategy, development of presentations, and presentations to leadership, executives and employees
• Drive key business processes such as VOC and key market insights and analysis, and support deployment of the strategy; track implementation plans to ensure the right level of focus and execution
• Partner with Fluid Components Leadership team and their teams to assess new business opportunities and develop implementation plans including the product road map
• Define and track key strategic performance metrics and develop root cause counter measures for misses
• Statistical and financial analysis, including customer and competitor analysis, including segmentation, targeting and positioning. market research and market value chain analysis and break-even analysis and decision making
• Optimize pricing, including pricing strategy and tactics, strong understanding of relevant costs of pricing and product positioning and its relation to customer segmentation and valuation
• Support the M&A process, including analysis of possible candidates in alignment with strategic goals and ensuring new products are integrated into the division
• Develop a team of professionals with strong business and strategy acumen with bench strength, attracting, engaging, developing, and retaining talent
• Establish credibility, rapport, respect and trust throughout the organization, be viewed as a team player, and work effectively in a dynamic, fast paced environment.
• Manage timelines budget, and organizational reporting and analysis effectively

Education and Experience Requirements

• Bachelors degree in marketing, business or related field required. MBA or other graduate degree preferred
• 10 plus years Director-level leadership experience in strategic marketing, strategic planning and analysis, including relevant professional experience in having led products through full life cycle
• 8 plus years experience in Medical Device manufacturing or similar
• Build and lead a high performing team of Product Specialist
• Worked in a global organization

Required Skills and Abilities

• Strategic planning and analysis
• Marketing research
• Product line management
• Brand management
• Proactive, with ability to self-direct through multiple concurrent projects
• Effective communication and interpersonal skills with a proven ability to work with cross-functional teams
• Creativity and vision
• Leadership and management (of employees, projects and partners)
• Experienced marketer with the expertise to provide the information and direction to promote the profitable growth of the Company. Key functional responsibilities will include: Marketing Strategy, Branding and Communications, Product Management and Market and Competitor Analysis.
• Successful candidates will work in a dynamic team-based environment where individual contributions make a difference

Working Conditions and Physical Demands

Office environment.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Base Salary Range for this position is: $192,000 to $220,000, and bonus target is 20% ; shift premium may be available depending on shift associated with the specific job opportunity. Benefits including Medical, Rx, Vision, Dental, and Health Savings Account (HSA), Retirement and Security benefits including 401k and Life Insurance. In addition to Paid Time Off and paid Holidays, each employee receives 16 hours paid time each calendar year to perform volunteer services for Nordson-sponsored events. Ample opportunities for giving exist at Nordson including our Matching Gifts Program.

The base salary pay range for this job level is a general guideline and not a guarantee of compensation or salary. Individual salaries are determined by a variety of factors including but not limited to internal equity, business considerations, and local market conditions, as well as candidate qualifications, such as education, experience, and skills.

#LI-NS1

Interested?

If you are interested in being a part of a team and creating an inclusive and diverse workplace, please apply online with your CV.

About Nordson Medical

At Nordson MEDICAL, you don't have to be a doctor to help save lives. We are the global expert in the design, development, and manufacturing of complex medical devices and component technologies. By joining our team today, you will help us bring innovative ideas to life. Nordson MEDICAL is a global team that works to create components for life-saving medical devices. We offer a supportive culture in a growing and dynamic work environment. Whether you're just beginning your career or you're a seasoned professional, there's a place for you to belong at Nordson MEDICAL. We offer hourly and salary positions in production, maintenance, customer service, quality, engineering, and more. We actively invest in our teams to help you build your skillsets and advance your career.

---