Marketing Analyst
Cribl

Cribl does differently.

What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit along the way. We're growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are.

As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity.

We are seeking a detail-oriented Marketing Analyst to join our team. This role is crucial in supporting the marketing team through building dynamic dashboards, providing insightful reporting, and driving data-driven decision-making. You'll partner closely with program owners to define KPIs, implement attribution tools, and deliver actionable insights that optimize our marketing performance.

Why You'll Love This Role

This is an exciting opportunity to shape the data infrastructure for our marketing team and have a significant impact on business growth. You'll work in a collaborative environment with ample opportunities for learning and professional development.

As An Active Member Of Our Team, You Will ...

• Define and Track KPIs: Collaborate with marketing program owners to establish meaningful KPIs for measuring program or content performance, setting benchmarks that align with overall business goals.
• Develop Dashboards & Reports: Design, build, and maintain interactive dashboards and custom reports to support both real-time and recurring reporting needs. Work closely with stakeholders to ensure reporting meets unique objectives and provides clarity.
• Optimize Attribution Tools: Assist with the implementation of tools like Bizible or similar multi-touch attribution solutions. Maintain and refine the tool to ensure accurate attribution insights and conduct regular audits to validate data integrity.
• Analyze Marketing Data: Use data to provide actionable insights on marketing campaign performance, content engagement, website analytics, lead lifecycle, account funnel, and other key marketing metrics.
• Provide Data-Driven Insights: Identify key trends, patterns, and opportunities within data, delivering concise recommendations to improve marketing strategies and maximize ROI.
• Data Storytelling: Create visually compelling reports that simplify complex data, assist in ensuring insights are effectively communicated to non-technical stakeholders.
• Operational Efficiency: Identify gaps and opportunities in current marketing analytics processes, enhancing data quality, usefulness, and operational efficiency.

Custom Formula Creation & Data Merging: Develop custom formulas and data blending techniques to create advanced, connected analytics that answer complex marketing questions and bridge insights across multiple technologies.

If You Got It - We Want It

• Experience: 2+ years in a data analytics role, ideally within a marketing or related environment.
• Experience with Marketing Attribution: Hands-on experience with multi-touch attribution modeling, lead scoring, or account-based marketing analytics.
• Technical Skills: Proficiency in SQL and at least one major data visualization tool (Looker, Tableau, Power BI). Familiarity with data processing/manipulation tools like Python or R is a plus.
• Analytical Skills: Skilled in statistical analysis, KPI creation, and understanding key marketing metrics (e.g., lead quality, engagement rates, marketing-sourced revenue).
• Communication: Ability to translate data into meaningful insights, presenting complex ideas simply with clear, actionable recommendations.
• Attention to Detail: Strong commitment to data accuracy, quality, and detail.
• Problem-Solving: Approach complex business questions with a data-driven, practical mindset.
• Collaboration: Experience working cross-functionally with marketing, analytics, revenue operations, and enterprise applications teams.
• Knowledge of Marketing Platforms: Familiarity with platforms like Google Analytics, Salesforce, and marketing automation tools (e.g., HubSpot, Marketo).
• Storytelling with Data: Strong ability to convey the narrative behind data, driving understanding and action among stakeholders

Salary Range ($98,000 - $123,000)

The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate's job-related knowledge, skills, and experience. In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus

Bring Your Whole Self
Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We're building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you'll ever meet at cribl.io/about-us.

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