Marketing Manager - Media & Email Strategy
Elevance Health

Marketing Manager - Media & Email Strategy

Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.

The Marketing Manager is a key role in the Omnichannel Marketing organization, reporting to the Director of Go-to Market Planning. This individual will be accountable for spearheading the planning for multi-channel, multi-touch marketing campaigns focused on the consumer and based on business objectives. The successful candidate will be a forward-thinking, results-driven marketer with a passion for taking initiative, program management, and achieving success.

You will collaborate with other marketing associates to support the development of always-on, triggered journeys leveraging relevant marketing channels, including email, SMS, and paid media. You're a critical partner between marketing strategy and campaign management, providing clear direction of the marketing objectives to media channel subject matter experts to fully develop omnichannel marketing plans. You will optimize campaigns on an ongoing basis, using technology, reporting and marketing intelligence to meet business and marketing goals.

This individual is comfortable with ambiguity and uncertainty, and has a keen ability to adapt quickly and support others through complex situations.

How You Will Make an Impact

Primary duties may include, but are not limited to:

• Develop break-through consumer-centric performance marketing strategies for member acquisition, onboarding, engagement and retention by combining marketing intelligence with business priorities
• Collaborate with stakeholders and to enhance Elevance Health's marketing campaigns through planning, forecasting, optimization, and campaign reporting
• Provide strategic direction to the Campaign Management and Operation teams and collaborate on the development of comprehensive journey strategies that may include on and offline media

• Lead the development of strategic and tactical multi-channel marketing campaigns in partnership with the Campaign Management team setting clear goals for each channel and across the whole journey.
• Develop test & learn agendas with a viable measurement approach
• Educate stakeholders about the potential capabilities of marketing campaigns to maximize consumer engagement and satisfaction
• Be mindful of the details to ensure campaigns are planned and executed on time.
• Identify opportunities to improve our marketing capabilities and processes to help drive the success of future campaigns and increase our marketing maturity.

• Partner with Marketing Strategists and Campaign Management teams to define the optimal measurement approach. Leads the development of performance forecasts with the Campaign Management team.
• Provide actionable insights to stakeholders beyond standard KPIs by showcasing the business impact and improving the understanding of the consumer's behavior
• Communicate objectives, strategies, and rhythm of the business performance results with leadership and cross-functional teams using effective verbal and written communications

• Develop and cultivate excellent relationships with business partners, team members and marketing leaders.

Minimum Requirements

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

• Healthcare marketing experience preferred.
• Prefer experience with both B2B and B2C audiences.
• A background in the healthcare industry, financial services and/or ad agency experience
• Excellent communication.
• Ability to analyze opportunities and present objectives and desired outcomes to leadership with effective storytelling (verbal and written form).
• Possess a strategic and business-forward approach.
• Understand how to work towards broad business objectives and navigate in an ambiguous business setting.
• Results oriented. Ability to roll up the sleeves to drive towards the key business outcomes.
• Exceptional project manager.
• Can bring together cross-functional teams to get things done with an own-it attitude.
• Can recognize the opportunity and execute against it.
• Relationship builder. Forms relationships and can influence decisions through compelling data and communication.
• Experience with traditional and digital media.
• Experience working in a matrix organization.

For candidates working in person or remotely in the below location(s), the salary* range for this specific position is $84,924 to $127,891

Locations: California; New York

In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company. The Company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.

* The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

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