Marketing Technology Manager, Business Marketing
Meta

The Business Marketing Group (BMG) connects businesses with their customers on Facebook, Instagram, Whatsapp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions.The Business Marketing Technology team is a vital component of the organization, operating at the intersection of business, technology, and operations. This team plays a crucial role in helping marketers realize their vision and strategy by designing and implementing technologies that drive efficiency and performance on a large scale. The team is closely aligned with bottom-line business goals and has a demonstrated experience understanding of technology ecosystems and platforms. This enables them to prioritize solutions, articulate business requirements, and collaborate with cross-functional partners to deliver measurable results.The team's focus on innovation and impact ensures that they are constantly seeking new ways to improve marketing efforts and drive growth for the business. By leveraging their knowledge both, marketing and technology, the Business Marketing Technology team is able to develop and implement cutting-edge solutions that help the organization stay ahead of the competition.We are searching for a Marketing Technology Manager who will help drive the advancement and execution of marketing technology transformation efforts, working closely with Marketing, Engineering, Data Science and Operations teams. An interest in marketing AND technology and knowledge in the data, platforms, and processes we use to deliver marketing are key to this role. The Marketing Technology Manager will help evolve marketing efforts while also supporting the challenges of today, balancing tactical and holistic approaches to problem solving and issue resolution. This role will be responsible for implementing processes that address the following; overall platform governance across our internal partner users, monitors health of campaign audience reach, and identifies/triages platform issues as they arise with internal engineering teams and our third partner vendor support teams.The role will involve collaboration and communications with technical & non-technical audiences, 3rd party marketing platform support teams, and familiarity with marketing campaigns via online channels such as Email, Ads, and in-product notifications.

Marketing Technology Manager, Business Marketing Responsibilities:

• Lead governance initiatives that drive to understand platform health, reliability, and business performance that can integrate into Meta internal tools & systems
• Source, prioritize and execute ideas that improve visibility into the platform performance to inform business stakeholders on marketing initiatives related to audience reach and channel performance
• Identify and solution to inefficiencies or gaps within the platform around monitoring, issue resolution, and audience reach performance
• Develop and maintain a platform triaging framework that partners with technical and non-technical teams for fast issue identification and resolution to minimize business impact
• Drive change management and martech education of governance and triaging processes across the organization
• Support MarTech transformation efforts driving solutions, requirements and identifying use cases.
• Work in a fast-paced, often ambiguous and cross-functional environment to do all of the above

Minimum Qualifications:

• 4+ years experience with product management or marketing/advertising technology
• Experience working directly with Marketing, Product, Engineering and Operations teams to provide business cases & requirements
• Experience in implementing platform monitoring, triaging and governance frameworks for enterprise marketing solutions
• Experience with an enterprise-scale sales or marketing automation platform (Salesforce, Salesforce Marketing Cloud, Hubspot, Marketo, Adobe Marketing Cloud, etc.), specifically with partner support teams and their processes
• Experience with digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)

Preferred Qualifications:

• Experience with business marketing
• Quantitative analytical experience
• Experience working with 3rd party vendor support
• Experience Salesforces Marketing & CRM technologies
• Experience working closely with privacy teams
• Bachelor's Degree or equivalent work experience in digital marketing

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