Paid Media Specialist
Cumulus Media Inc.

Company Overview

CUMULUS | Dallas-Ft. Worth has 5 stations that have won multiple awards including the NAB Marconi, CMA Station of the Year, Personalities of the year and more. Our market leading stations include: 820 AM/93.3 FM/99.5 HD2 WBAP, 96.7/1310 THE TICKET, 570am/96.3HD2 KLIF, NEW COUNTRY 96.3 KSCS, 99.5 THE WOLF KPLX. In addition, we reach the entire country with 404 stations across the country, a suite of digital products, amazing events and so much more. Dallas is the #1 revenue generating market for the company.

Position Overview

CUMULUS MEDIA | Dallas is seeking a talented Paid Media Specialist to join our dynamic digital team. If you are passionate about digital marketing and have a knack for driving successful campaigns, we want to hear from you!

Key Responsibilities & Qualifications

What You'll Do:

• PPC Campaign Management: Design, manage, and optimize high-impact PPC campaigns that drive traffic, increase conversions, and boost ROI. Utilize advanced keyword research to identify opportunities and develop targeted ad groups.
• Social Media Strategy: Develop and execute compelling social media marketing strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn. Leverage audience insights to create content that resonates and drives high engagement.
• Targeted Display & Email Marketing: Create and oversee targeted display advertising and email marketing campaigns that effectively reach and engage specific audience segments. Continuously analyze performance metrics to refine and optimize campaigns.
• CTV Campaign Implementation: Plan and execute cutting-edge Connected TV (CTV) campaigns that enhance brand visibility and audience reach. Use audience data to fine-tune targeting strategies for maximum effectiveness.

What We're Looking For:

• Proven expertise in digital marketing with hands-on experience in PPC, social media marketing, targeted display, email marketing, and CTV campaigns.
• Strong background in campaign management and optimization, with a demonstrated ability to drive measurable results.
• Advanced skills in keyword research and the ability to identify and capitalize on high-impact opportunities.
• Deep understanding of audience segmentation and how to leverage data-driven insights to create highly effective marketing strategies.
• Exceptional analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• A creative thinker with a passion for developing and implementing innovative marketing strategies.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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