Paid Search Coordinator
The Judge Group Inc.

Location: San Francisco, CA
Salary: $30.00 USD Hourly - $33.00 USD Hourly
Description:
Job Title: Demand Gen Paid Search Coordinator

W2 Contract, NO C2C

Start Date: 11/04/2024

End Date: 10/31/2025

Job Description:

Our client is seeking a Performance Marketing Coordinator to drive new user growth through Paid Search and Shopping channels in the US market. As a member of the Acquisition Team, you will manage the performance of all Paid Search and Shopping campaigns across our core payments business and SaaS products.

Responsibilities:

• Partner with the lead to manage a budget for SEM campaigns to attract new sellers across all products in the US market.
• Collaborate on strategy, execution, and optimization for Paid Search and Shopping campaigns.
• Develop quarterly testing roadmaps and tactical plans to meet internal KPIs.
• Work with internal stakeholders on overall channel performance, aligning on creative, product, and landing page tests.
• Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs.
• Use a testing process to validate hypotheses and recommend performance optimizations, including improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and bid management processes.
• Research and apply SEM industry trends and competitive analysis to inform marketing strategy.
• Build excellent acquisition programs through partnerships with Analytics, Data Science, and Product teams.

Skills:

• Minimum of 2 years of performance marketing experience.
• Proven ability to build strategies and identify opportunities to scale growth and meet/exceed KPI targets.
• Strong understanding of search marketing and metric-driven performance marketing.
• Effective communication skills, both written and verbal, tailored to various partners.
• Passion for marketing and continuous learning about industry trends and platform updates.

Education:

• BA/BS degree or equivalent practical experience.
• Google Ads Certification preferred.

Location:

• San Francisco Bay Area, hybrid preferred; open to top remote talent.

Contact: jwarchol@judge.com

This job and many more are available through The Judge Group. Find us on the web at www.judge.com

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