Senior US Marketing Manager Acute Lab
Becton Dickinson NA

Job Description Summary
The Senior US Marketing Manager - Acute Lab, is accountable for the BD MAX™ and BD COR™ instrument platforms in the US Region. These high growth and innovative platforms require a high energy, experienced and gritty candidate who will take responsibility for execution of the downstream marketing plan within the US. With accountability for the BD MAX™ and BD COR™ System P&L, marketing planning executional excellence and portfolio value propositions, this role is a fantastic opportunity for a talented marketer.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Job Description: Senior US Marketing Manager - Acute Lab

The Senior US Marketing Manager - Acute Lab, is accountable for the BD MAX™ and BD COR™ instrument platforms in the US Region. These high growth and innovative platforms require a high energy, experienced and gritty candidate who will take responsibility for execution of the downstream marketing plan within the US. With accountability for the BD MAX™ and BD COR™ System P&L, marketing planning executional excellence and portfolio value propositions, this role is a fantastic opportunity for a talented marketer.

Responsibilities:

• Leads and owns US execution and implementation plans of regional brand strategy, identifying and prioritizing key targets for growth and communicating product value and embedding strong customer centric focus into portfolio
• Earn trust and maintain engaging and inspiring relationships with multiple functions within the U.S. Regional Team, including but not limited to sales, service, contracts, and global marketing, to deliver best-in-class marketing tailored to the market and the customer they serve.
• Works with Marketing Communications and Regional/Global Molecular Disease State marketing to deliver comprehensive and effective omnichannel campaigns that drive impact
• Report against KPIs and ROI of these tactical activities back to the Director of Marketing and other key stakeholders, making proactive recommendations for improvements.
• With guidance from the global team, develop regular U.S. brand and platform updates, including targeting, messaging, research, customer personas, and value propositions.
• Lead marketing plans and ASR global guidance for the portfolio, creating and setting clear vision, strategies, and goals for U.S. tactical success.
• Develop and maintain a clear understanding of current MDx markets, customers, and patients the product serves.
• Adhere to all company policies, procedures, and business ethics codes, ensuring they are communicated and implemented within the team.
• Partners with other regional disease state marketing team to coordinate a strong value proposition linking assay expansion through clinical differentiation and molecular automation
• Collaborates with Global Marketing team, channel team and other functional teams to ensure effective communication and shared delivery of the portfolio goals
• Partners with Marketing Operations and finance to support and deliver a robust forecast and budget cycle.
• Works closely with regional sales training teams to update and develop sales training tools

Knowledge, Skills and Abilities

• Creative, energetic and dedicated to the science and art of Marketing
• An empathetic, servant leader that inspires and seeks team buy-in to global strategy, brand goals and marketing activities.
• Willingness and ability to work independently and autonomously
• Demonstrated skills in development and execution of successful new product launch plans that have provided rapid, global, market penetration and uptake in fast moving, competitive markets.
• Strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results.
• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• Excellent presentation and communication skills - written and oral.
• Excellent interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners.
• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Flexibility to travel domestically to customer sites and meetings at least 20% of the time

Qualifications:

• Bachelor's degree, MBA preferred.
• Minimum 7 years of experience in commercial roles, 3+ years in product and/or market management
• Minimum of 3+ years of business experience in the Molecular Acute Laboratories preferred
• Experience in identifying market opportunities, market segmentation, competitive analysis, pricing strategy and go to market models and strategies.
• Demonstrates effective communication and presentation skills
• Displays an understanding of product/claim launches, lifecycle management, business strategy planning, comprehensive market assessment and financial justification/analysis using product line financial management tools.
• Has a history of achieving and delivering against key objectives, platform growth and timelines. it, but they need to be part of the inputs

Primary Work Location and Additional Considerations:

• Franklin Lakes, NJ or Sparks, MD
• We encourage Candidates near our BD Location of: Franklin Lakes, NJ or Sparks, MD (MD is preferred) - for this Hybrid role.
• This is a Hybrid role that requires you to be at your assigned worksite 3 days out of the week and up to 2 days from home. Local policies may apply. BD may change your work arrangement based on business needs .

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location
USA MD - Sparks - 7 Loveton Circle

Additional Locations
USA NJ - Franklin Lakes

Work Shift

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