Sr Marketing Specialist
Horizontal Talent

*completed 4 year degree (no exceptions)
*background check required

With an exceptional ability to navigate the matrix, this role collaborates broadly on new product launches and strategic initiatives. Having a downstream marketing mindset, strong digital marketing acumen, and a track record of innovative thinking, this role develops, implements, and measures marketing plans to achieve business goals.

Reporting to the Director, Global Integrated Marketing, this role works across the Operating Unit from strategy creation to flawless execution with an emphasis on building brands and developing integrated marketing programs to drive growth.

Responsibilities

• Develops and implements enterprise-wide, integrated marketing programs.
• Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
• Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
• Oversees the creation of all types of content to achieve reputational and messaging aims.
• Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
• Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
• Leverages insights to strengthen programs and build new strategies.

Required Knowledge and Experience

Minimum of 4 years integrated marketing, marketing communications or agency experience
Knowledge of WorkFront or similar creative project management system
Knowledge of Veeva or similar regulated approval system
Experience planning omni-channel content
Preferred Knowledge and Experience

• Experience marketing to healthcare providers
• Experience developing customer journey maps
• Ability to rapidly adapt to changes in priorities and persevere through ambiguity
• Ability to partner with and influence stakeholders across the matrix
• Strong communication, project management, and attention to detail
• Proactive with a bias for action
• Solid listening skills
• Strong editorial skills

Education Required: Bachelors degree

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $31 - $36 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.

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