T1D Franchise MSA Acceleration Marketing Manager
Sanofi

Job title: T1D Franchise MSA Acceleration Marketing Manager

Location: Bridgewater, NJ

About the Job

The MSA Acceleration Marketing Lead will be responsible for developing and executing the marketing strategy for 4 defined Acceleration MSAs, ensuring alignment with the national Brand strategy while adapting to the MSAs unique market dynamics. This role will oversee all aspects of the MSA related marketing, including development of the MSAs strategy in collaboration with the RSL, local marketing mix definition and messaging localization. Reporting to the Head of MSA Acceleration Marketing, the MSA Acceleration Marketing Lead secures consistency across all MSA strategies, collaborates with each function of the central marketing team (HCP, Consumer, Market Development, Omnichannel) as well as the functional leads of the matrix organization on defined projects.

This role is part of the MSA Acceleration Leadership Team.

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Own the process of developing, executing, and optimizing the Acceleration Program for 4 MSAs through dedicated strategies for these MSAs in close collaboration with the respective Regional Strategic Leads (RSL), the Head of MSA Acceleration Marketing and all matrix functions.
  
• Accountable for defining the Digital, Influencer & NPP strategy for 4 MSAs based on strong recommendations and in strong collaboration with the central marketing and communication team.
  
• Define key localization opportunities to tailor messaging, content, and campaigns to resonate with respective MSA audiences, leveraging cultural insights and work closely with central marketing team on defined projects to develop and execute them.
  
• Be the Marketing Business Partner for 4 Acceleration MSAs, act as a unique go-to person for all marketing related topics and link with Head of MSA Acceleration Marketing, the central marketing team and other functions for solutioning.
  
• Gather MSA-based deep insights, consolidate feedback and prepare a clear MSA perspective to inform the national brand strategy development.
  
• Manage relationships and coordination across Central Marketing and all functions of the matrix organization (esp. CORE, Public Affairs and Communication) to ensure all are appropriately deploying and prioritizing resourcing and engagement according to defined MSA acceleration strategies.
  

About you

• Bachelor's degree; MBA is highly valued
  
• 7+ years professional experience with 5+ years across critical functions including HCP or Consumer focused Marketing, Market Access or similar relevant experience
  
• Experience working in Type 1 Diabetes / Rare disease areas
  
• Experience with leading the local strategy development, engagement plan development, insights and analytics through to plan pull-through
  
• The ability to collaborate effectively with and in cross functional teams and achieve outcomes
  
• Experience of external / customer interactions, market research and demonstration of complex project management
  
• Strong communication skills, ability to communicate to audiences of varied sizes and levels, both Head office and Field
  
• Sanofi US is only considering candidates who are currently legally eligible to work in the U.S.
  

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
  

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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